ABOUT DEVEN CRIPE
The work
is personal.
Coach. Speaker. Author.
A fellow work in progress.
I believe you can pursue more without losing yourself along the way.
A JOURNEY, STILL UNFOLDING
It began with
transformation.
My work began in fitness and health. The deeper I went, the more I realized that a plan is only part of the story.
Coaching more than 1,000 people taught me to pay attention to what sits behind a goal: confidence, identity, habits, the way someone speaks to himself, and what he believes is possible.
I’ve built coaching businesses and worked in sales and leadership. I’ve experienced success, and I’ve experienced seasons when I felt lost. I’ve made good money and still questioned the mountain I was climbing.
Rebuilding my own direction, confidence, and momentum shaped the way I coach today: honest conversations, personal responsibility, practical action, and room for faith.
I’m building The Higher Standard around that understanding. We can take ambition seriously while also caring about health, relationships, meaning, and who we’re becoming along the way.
A BELIEF I COME BACK TO
“You don’t have to hate yourself into the man
you want to be.”
WHAT I BRING TO THE CONVERSATION
High standards.
Human understanding.
I care about the person behind the ambition. That means being direct when a pattern needs to change, curious when the answer isn’t obvious, and practical about the demands of your life.
My Christian faith informs who I am. Coaching respects your individual beliefs. You don’t need to share my background to explore your values, purpose, or the kind of man you want to become.
The work is personal, but the aim is practical: decisions you can stand behind, standards you can live, and meaningful progress you can recognize.
Explore my philosophy & methodGet to know me on InstagramYOUR NEXT CHAPTER
Make it
mean something.
You don’t need every answer. Start with an honest conversation about the man you want to become and the life you want to build.
Apply for Private CoachingA thoughtful application. A personal conversation. A clear next step.