“I know what to do. I’m not doing it consistently.”
You have goals and ambition, but your focus and follow-through aren’t matching what you know you’re capable of.
CLARITY. CONFIDENCE. PURPOSE.
You know you’re
capable of
more.
Perform with confidence. Live with purpose.
I help ambitious men in sales and business overcome mental barriers, build confidence, and perform at a higher level—in business and in life.
Apply for Coaching12 weeks. One-to-one. Built around your life.
See what transformation can look like 4:08
DEVEN CRIPECoach. Author. Fellow work in progress.
01 / THE HONEST CONVERSATION
On the outside, you’re fine.
Inside, you know.
You don’t have to have everything figured out to start. You just have to be honest about where you are.
“I’m second-guessing myself when it matters.”
Rejection, setbacks, or difficult conversations can shake your confidence and leave you overthinking your next move.
“Work gets my best. Everything else gets what’s left.”
You want to perform without repeatedly putting your health, relationships, and personal priorities last.
“I’m doing well. Why doesn’t it feel like enough?”
You’ve achieved things that matter. You also want direction, connection, and a life you enjoy living.
You don’t have to keep figuring this out alone.
SUCCESS MATTERS. SO DOES FULFILLMENT.
“Discipline without direction just helps you climb the wrong mountain faster.”
— DEVEN CRIPE
More information isn’t always the missing piece. You need an honest look at what isn’t working, clarity about what matters, and someone who will help you follow through.
SEE THE POSSIBILITY
This is about more
than motivation.
A clearer direction. Stronger standards. A different relationship with yourself. Hear what that has looked like for real clients.
REAL PEOPLE. REAL EXPERIENCES. A PATH FORWARD.
Explore individual client stories02 / THE WHOLE MAN
A stronger life.
From the inside out.
Your faith, mindset, body, and direction influence each other. We work on what actually matters in your life, with a plan that connects the pieces.
Faith
Reconnect with your values, spiritual life, and sense of meaning. Build a foundation deeper than approval or achievement.
VALUES · MEANING · ALIGNMENTMind
Understand the beliefs and patterns keeping you stuck. Build clarity, confidence, emotional awareness, and trust in yourself.
IDENTITY · CLARITY · CONFIDENCEBody
Rebuild habits that support your energy and physical strength. Make fitness, nutrition, and consistency part of how you live.
ENERGY · HABITS · DISCIPLINEPurpose
Choose a direction you believe in. Bring intention to your career, relationships, leadership, and the contribution you want to make.
PURPOSE · LEADERSHIP · DIRECTIONMy faith is Christian. Your background doesn’t have to be. This work welcomes men who are open to growth, meaning, and honest reflection.
03 / FROM AWARENESS TO ACTION
Find your direction.
Then live it.
- 01
Clarity & Direction
Identify your professional goals, personal priorities, and the patterns getting in your way.
- 02
Breakthrough & Growth
Work through unhelpful beliefs and habits. Build confidence and practice responding more effectively to pressure and setbacks.
- 03
Execution & Integration
Turn insight into practical decisions and consistent action. Review your progress, adjust your approach, and strengthen follow-through.
WHO DO YOU WANT TO BECOME OVER THE NEXT 12 MONTHS?
“I know who I am. I know where I’m going.
And I trust myself to follow through.”
04 / THE WORK, IN REAL LIFE
Real experiences.
In their own words.
Hear clients describe confidence, useful insights, and consistency across different coaching experiences. Each story identifies the work involved.
SELF-AWARENESS + ACTION
Insight he could use immediately.
“I was able to use what I learned in my very next business call.”
Assessment call client Extreme Execution
PURPOSE + CONFIDENCE
Finding his direction again.
“It’s the best decision I’ve made.”
Cody Coaching client
FITNESS + CONSISTENCY
10 pounds. 45 days.
“I’ve already lost 10 pounds.”
Robert Fitness coaching client
Individual experiences vary. Assessment calls and ongoing coaching are identified separately.
Apply for CoachingMIND. BODY. STANDARDS.
Transformation isn’t
just mental.
My coaching began in fitness. That experience still matters—because how you care for your body influences your energy, confidence, and how you show up in life.
BEFORE
AFTER
BEFORE
AFTEROriginal client photos. Bodies have not been altered. These are additional client transformations, separate from the video stories above. Individual results vary.
A real person. A shared commitment to growth.
05 / MEET DEVEN
I’ve had to find
my way, too.
I know what it’s like to achieve something and still wonder, “Is this really the life I’m meant to be living?”
My work began in fitness and health. Over time, coaching more than 1,000 people taught me to look beyond the workout plan—to the confidence, identity, habits, and purpose behind it.
I’ve built coaching businesses and worked in sales and leadership. I’ve experienced seasons of success, and seasons when I felt lost. I’ve made good money and still questioned the mountain I was climbing.
Rebuilding my own direction, confidence, and momentum shaped the way I coach today: honest conversations, personal responsibility, practical action, and room for faith.
As the author of Growth From Love, I come back to this belief:
You don’t have to hate yourself into the man you want to be.
I’m here to help you become a man you respect—mentally, physically, spiritually, emotionally, and in your relationships.
Get to know me on Instagram06 / PRIVATE COACHING
Twelve weeks.
Clearer priorities.
Stronger follow-through.
Private coaching to help you understand what’s holding you back, decide what matters, and practice showing up differently—in your work and your life.
01 / CONVERSATION
Weekly 1:1 coaching
Work through real challenges and leave with clear next steps.
02 / DIRECTION
A personalized plan
Focus your effort on actions that fit your goals and responsibilities.
03 / FOLLOW-THROUGH
Between-session support
Use text, voice support, and accountability to help put those decisions into practice.
I work personally with a limited number of private coaching clients at a time.
Apply for CoachingA SHARED COMMITMENT
Is this your
next step?
This is for you if…
- You’re an ambitious man in sales, entrepreneurship, or business who wants greater confidence, focus, and consistency.
- You want professional progress alongside stronger health, relationships, and purpose.
- You’re willing to examine your patterns, take responsibility, and act between sessions.
This won’t fit if…
- You’re looking for a quick fix.
- You want motivation without changing anything.
- You aren’t willing to examine your own choices.
- You want someone else to do the work for you.
You don’t need to be perfect. You do need to be willing.
YOUR NEXT CHAPTER STARTS WITH A CHOICE
You don’t need another year
of knowing you’re capable of more.
You don’t need to have your entire life figured out. You just need to be willing to get honest about where you are, get clear about where you’re going, and start moving.
Apply for Coaching Tell me what you want to change and what’s getting in the way. I personally review applications. If there’s a potential fit, we’ll discuss your goals, the coaching experience, and the investment before you decide.BEFORE YOU TAKE THE NEXT STEP
Good questions.
Honest answers.
Who is coaching for?
Growth-oriented men who feel stuck, unclear, or below their potential—and who are willing to reflect, take responsibility, and act. You can be rebuilding momentum or doing well externally while wanting more meaning.
What do we work on?
Your priorities guide the work: identity, confidence, purpose, habits, faith, fitness, relationships, leadership, or life direction. We choose the areas that will make the most meaningful difference for you.
Is this only for Christians?
No. My Christian faith informs who I am and how I coach, but I welcome men from different backgrounds. We can explore meaning, values, or spirituality in a way that respects your beliefs.
Is this therapy?
No. This is coaching, mentorship, and accountability focused on goals, habits, decisions, and personal growth. It is not therapy, medical care, legal or financial advice, or a substitute for treatment from a licensed professional.
How does coaching work?
We meet privately each week, identify what matters most, and agree on practical steps. Between sessions, you have text and voice support and accountability. We review what’s working and adjust together.
How long is the program?
The private coaching experience runs for 12 weeks. It gives us time to understand your patterns, create direction, and practice following through.
What happens after I apply?
Your application helps me understand your goals and current challenges. I’ll review it and follow up about fit and next steps. Before you commit, we’ll discuss expectations, investment, and any questions you have.
Do you coach fitness too?
Yes. My background is in fitness and health, and we can include exercise habits, consistency, and general lifestyle support when relevant. Medical issues, injuries, and clinical nutrition needs belong with qualified healthcare professionals.
Can you help with career or business direction?
Yes. We can work on your values, decisions, confidence, leadership, and action plan. Coaching supports how you choose and execute your next steps; it does not promise business or income results.
What if I feel lost and don’t know what I want yet?
That’s a valid place to begin. You don’t need a polished vision. We start with what feels off, what matters to you, and what you’re ready to explore.